At a Glance
In collaboration with a team of wallpaper industry professionals and in a 12-month period, Porteghal Accelerator carried out extensive marketing research, intensive business negotiations with prominent European companies, development of a comprehensive business plan and implementation of all operational stages for Rasch Iran and managed to proudly receive official representation from Rasch Germany and sign an exclusive contract for the sales and distribution of Rasch Germany products in Iran.
In today’s Iranian market, the abundance of low-quality nameless products in interior decoration and wallpaper, in particular, has led to the degradation of the Iranian consumers’ taste. These products lack any manufacturing standards and are often accompanied by cheap production values and no support. Rasch Iran pursues a vision of respect for the Iranian customers to make it possible for them to purchase wallpapers with the latest European designs, best quality and transparent and uniform pricing across the country.
Asam art & trade company branded as Rasch Iran began its activities with a new attitude towards importation, distribution, and sales of wallpapers. With more than 50 years of family history in interior decoration and great achievements of its executive team in foreign trade, marketing and distribution network management, the founders of the company aimed for cooperation with the world’s largest wallpaper manufacturers and after nearly one year, they managed to obtain official representation and exclusive distribution and sales of Rasch products in Iran.